FEATURE INTERVIEW
Shan Phillips
VP Greater China, Telecom Practice at The Nielsen Company, China

In this interview, Shan Phillips joins us to talk about The Nielsen Company and mobile marketing in China. Having spent a lot of time in China and with his outstanding Chinese skill, Shan not only is an expert on computer technology but good at management. He also talks about the future of China’s mobile internet and marketing. If you want to find out more about Shan, tune in and see what he can bring to you.

Shan Phillips is VP, Asia Business Development for Nielsen Mobile. Previously he headed the Client Service team for Nielsen Mobile’s largest customer and had a product management position leading the Mobile Test business unit. Shan honed his business development skills through advising on Asia wireless ventures in Shanghai with Cooper & Lybrand. Shan had his undergraduate degree in math/computer science from University of California, Berkeley and his MBA from the Haas School of Business at UC Berkeley.

PROGRAM INTRODUCTION AND HOST

Mobile Media in China

Welcome to the mobile Media segment of iTV-Asia. Here, leading players of this field share with us how mobile innovations fit in with the changing face of Chinese marketing, Chinese advertising and the China business setting in general. As globalization increases, so too does the need for constant communication in Chinese businesses. To what extent does Mobile Media in China satisfy that craving? Find out in this exciting section of iTV-Asia.com.

Alvin Wang Graylin

CEO and Co-founder,
mInfo Inc.

Host Bio

PROGRAM GUESTS

Alvin Foo

Head of Mobile,
Google Greater China

An internet and telecommunication expert with over 18 years of experience primarily in the area of wireless and internet networking, Alvin is currently the Head of Mobile Advertising for Google...
王利杰 Leo Wang

移动2.0论坛创办人
移动互联网PreAngel投资人
Cohubit创业/办公/咖啡项目发起人

移动互联网PreAngel天使投资人，王利杰曾创办了“移动2.0论坛”，专注于移动互联网的高层次交流平台。王利杰在电信、移动及互联网领域拥有10年的从业经验，曾经供职于华为，移数通，智多微电子，若邻网等电信、增值业务、手机芯片、商务社交互联网公司；对移动互联网有着极大的热情并积累了广泛的人脉和经验。 王利杰曾经或正在以顾问的身份与以下公司合作：中国联通软件应用商城、台湾联发科投资部（MTK...
Melissa Wong

Head, Remote Banking, Technology & Operations,
Standard Chartered Bank China

Melissa Wong is the Head of Remote Banking for Standard Chartered Bank (China). She joined the bank in 2008 as Strategy and Planning Manager for the China CIO. During her tenure, she has led the...
Shan Phillips

VP Greater China,
Telecom Practice at The Nielsen Company, China

Shan Phillips is VP, Asia Business Development for Nielsen Mobile. Previously he headed the Client Service team for Nielsen Mobile’s largest customer and had a product management position leading the...
Lawrence Wan

Managing Director,
E-Business Solutions, GroupM China

Lawrence graduated from the Simon Fraser University with a BBA (Hons.) degree. Lawrence has a wealth of experience and knowledge from his twelve years in the media and advertising industry in Canada...
Yong Wang

CEO,
DeNA China Co., Ltd

Mr. Yong Wang has over 10 years experience in mobile wireless management and operation, and has successfully established a number of companies in both China and the United States. Mr. Yong Wang is...
David Williams

Founder,
Mojo Innovations

David Williams established Mojo Innovations in Europe in 2002, and founded Mojo Innovations in China (formally known as Asentio Design) in 2005. David has 14 years experiences in consumer PX research...
Leo Wang

Founder & Organizer,
Mobile 2.0

Leo Wang is the founder of Mobile2.0 Forum with 2000+ professional members from Telecom, Internet and Mobile industry. he's a veteran in wireless space and have been working in telecommunication,...
Ranjit Singh

CEO,
Fugumobile

Fugumobile is a focused mobile marketing and gaming agency that develops direct to consumer mobile games as well as acts as a full service mobile marketing agency for consumer brands. Headquartered...
Joshua Maa

Founder & CEO,
MADHOUSE Inc.

What are the pros and cons about working in the mobile media market in China, and why is this industry worth the investment? How are users accepting the new technologies, such as 3G, widgets, video...
Jimmy Poon

Managing Director,
Pùca, China

Jimmy Poon is the Managing Director for Pùca (China), a global leader in Mobile Marketing. Pùca's customers include some of the world's best-known brands and organizations such as Air France, Canon...
Lucy Lee

Business Development Director,
Phone Valley China

Lucy Lee has over nine years experience in the telecommunications, Internet and advertising industry in China. She is currently heading the business development of Phonevalley in China, the mobile...
Dr.Frank Zheng

Managing Director,
Greenfield Capital Group Inc.

Since 2006, Dr. Frank Zheng has been the Managing Director of Greenfield Capital Group. Prior to his involvement with Greenfield, Dr. Zheng served as the CEO of World Travelers Network Inc. (WTN),...
Alvin Graylin

CEO & Co-founder,
mInfo

Alvin Graylin, president and founder of China's only multi-transport mobile search company, mInfo, Inc., has a solid market lead in providing more accurate content to mobile phone users. By...
Justin Tsang

Executive Director & Co-Founder,
MyClick Media

Justin Tsang is the Co-Founder and Executive Director of iMagic Systems Limited and President of China for MyClick Media Limited. Justin oversees all technical and product development, as well as...