FEATURE INTERVIEW
Rob Kalf
President, Fabulous Digital

In this session on China Direct, we speak to Rob Kalf, president of financial services company Fabulous Digital. Having worked in China for three to four years, Kalf holds significant experience on direct marketing in this region. Aside from serving as president of Fabulous Digital, Mr Kalf also heads a business venture which provides exclusive luxurious escorted tours for the lucky few to China. Working in luxury travel has added to Kalf's insights as to the importance of targeting and personalizing a product or service to the consumer. Kalf also makes important distinctions about the uses of mass media and affluent media as marketing tools in China today. What are the main challenges faced in direct marketing within China? How are these overcome? Find out more in this segment of iTV-Asia.

Robert Kalf is the owner and CEO of Fabulous Digital Ltd. Fabulous digital is a financial services company based in China.

Prior to his position at Fabulous Digital, Rob Kalf has been the founder of a range of successful companies which operate internationally. With a wealth of experience in direct marketing, Mr Kalf has employed his knowledge today in his latest venture. Entering the field of luxury travel, Kalf's latest business offers original and exclusive luxurious escorted tours for the lucky few to China, with or without private jets.

Kalf was born in Amsterdam and received his MBA from McGill University in Montreal.

Rob Kalf is multilingual and speaks 8 languages.

PROGRAM INTRODUCTION AND HOST

China DMA

This segment informs us on direct marketing in China and takes a look at the current literature, topics and expert views in the field. The hosts and guests of China Direct explore the parallels and distinctions of strategies and marketing styles in China versus the West. Changes in the Chinese market inevitably affect the approaches of marketers working in the region today. How do such changes impede or cultivate opportunities, business relationships and innovation for those working in this field? Find out how top business leaders are dealing with these issues in this segment of iTV.Asia.com.

Alex Font

Director,
Affinity Services Ltd.

Host Bio

PROGRAM GUESTS

Margaret Ma-Connolly

Country General Manager,
UBM China

As Country General Manager of UBM China, Margaret Ma-Connolly leads the on ground development of the leading face-to-face, online and print media brands and services in business technology. Prior to...
John D. Van Fleet

Founding Director,
China Direct Marketing Association

Based in Japan from 1991 to 2000, Van Fleet has lived in greater China ever since. From 1996 to 2000, he served as Asia-Pacific marketing and communications manager for GE’s healthcare division. From...
Alex Font

Chairman,
China Direct Marketing Association

Alex Font is the director for Affinity Service Ltd. Familiar with business practices in the U.S., Japan, China and Korea, Mr Font has twelve years experience in the call center industry. Currently,...
Barry Colman

Executive Vice President,
Mc Cann Erickson

Living in Shanghai, Barry is today the Executive Vice-president at the Shanghai office of global agency-giant McCann Erickson, where he heads up the team for the L'Oreal China portfolio, a job he...
Dominic Powers

Senior Vice President Asia,
Epsilon International

Dominic Powers is the Senior Vice President and Managing Director, Asia Pacific, for Epsilon International, the leading provider of strategic, ROI-focused email communications solutions and marketing...
Tony Cheung

Regional Director,
Epsilon International

Epsilon International is a leading provider of multi-channel, data-driven marketing technologies and services. Through its combination of client-centric marketing solutions, Epsilon International...
Charlie Q. Liu

President,
Vision-X Enterprise Management, Ltd.

On iTV-Asia's China Direct channel, we are joined by the president of VXI Enterprise Management, Dr Charlie Liu. Liu shares with us his experiences in overcoming the challenge of helping MNCs enter...
Rob Kalf

President,
Fabulous Digital

Robert Kalf is the owner and CEO of Fabulous Digital Ltd. Fabulous digital is a financial services company based in China. Prior to his position at Fabulous Digital, Rob Kalf has been the founder...
John D.Van Fleet

Manager/Editor,
Direct Marketing China

John D. Van Fleet's Asia career spans ten years in Japan and more than six in China. In the '90s he led two functions in General Electric's Asia-Pacific healthcare division, later led two...