Peter Buytaert
President & CEO, China Global Leaders

In this segment of Doing Business in China we speak to Peter Buytaert, President and CEO of management consulting organization, China Global Leaders. China Global Leaders brings global leadership advisory to China's new business champions and focuses on two areas - assisting the establishment of foreign companies into the China market and guiding Chinese companies which are going global. With 16 years of experience in Asia, Buytaert emphasizes the importance of cultural understanding and the need for a neutral third party to observe business relations and provide answers. Mr Buytaert also shares with us his 'Ten Commandments' on doing business. To find out about Peter Buytaert's keys to success in China, tune into this iTV-Asia interview.

Peter Buytaert is the President and CEO of China Global Leaders. Buytaert established China Global Leaders with a vision to bring the best global leadership advisory to China's new business champions as well as to investors to the China market that require restructuring and turnaround expertise.

Peter Buytaert has over fifteen years of Asia management and leadership experience, three of which have been spent in Shanghai. Previously, he was President of Agfa's Asia region, based in Shanghai and employing over 500 people with more than 250 million US dollars in turnover.

Mr Buytaert also currently serves as the Chairman of the Board of BenCham, the Benelux Chamber of Commerce in Shanghai and was appointed by royal decree as Advisor to the Minister of Foreign Trade in Belgium until 2009. Buytaert is also a Prince Albert Fellow of the Prince Albert Foundation in Belgium.

Buytaert followed an undergraduate program of Law, prior to graduating with a Masters in Commercial Engineering in Brussels and followed several post-graduate programs in strategic management (Insead) and business economics (UA&P, Manila).

Born in Belgium, Buytaert has resided successively in Hong Kong, Tokyo, Manila, Kuala Lumpur, Seoul and Shanghai since 1991.

Being a world citizen, he now lives in Shanghai with his Korean-American wife Chin, and Tokyo-born daughter, Sabrina Michiko.


Doing Business in China

Get an in-depth knowledge of Chinese business culture. Factors such as government regulations, office location, networking and staffing must be addressed carefully and sensitively. Customs, etiquette and 'unspoken rules' still play a big role when doing business in China. Learn more about the relevance of such cultural literacy in the Chinese business scene today.

Managing Director,
DEGlobal Ltd. / Advisor - ITV-Asia (Shanghai)