FEATURE INTERVIEW
Peter Alatsas
General Manager, The Westin Bund Center Shanghai
n/a

PROGRAM INTRODUCTION AND HOST

Luxury Marketing in China

Enter the world of luxury marketing in China. See the concepts and strategies behind luxury marketing in China driven by some of the top business leaders in this field. We take a look at China's rise in luxury spending, ranging from fashion, jewelry and mobile phones to cars, hotels and furniture. With trendy flagship stores opening around China, we find out how this continuing trend impacts Chinese marketing, advertising economics and consumer behavior.

Founder/CEO,
4IN Group

PROGRAM GUESTS

Frank Coleman - Sr. VP of Communications and Public Affairs, Distilled Spirits Council
Jon Pageler – Sr. VP of Communications and Public Policy (North America), Diageo

POSTED ARTICLES

Chinese Living With Luxury
Added on Jan 13, 2011
Chinese Living with Luxury   Luxury-branded perception is growing among China’s super ric...
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Li Ning Denies Shutting Down 600 Shops
Added on Dec 30, 2010
Li Ning Denies Shutting down 600 Shops   Chinese sports apparel giant Li Ning Co Ltd, which was...
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The Chinese May Bid Farewell to Skype
Added on Dec 31, 2010
The Chinese May Bid Farewell to Skype   The Chinese regulator has announced that internet phone...
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