Welcome to World 3.0. In this interview with Dr. Pankaj Ghemawat, we discuss why the boosters and detractors of “globalization” – or World 2.0 – are both wrong, and the realities of global trade today. Expatriate businesspeople and business students are, according to Ghemawat, caught in a kind of “globalization trance” in which the world appears more integrated than it really is. How can they break out and improve their cultural awareness and gain a deeper understanding of the subtleties of trade across borders? Watch Dr. Ghemawat talk to iTV-Asia editor Nicholas MacDonald to find out.
Pankaj Ghemawat is the Anselmo Rubiralta Professor of Global Strategy at IESE Business School. Between 1983 and 2008, he was on the faculty at the Harvard Business School where, in 1991, he became the youngest person in the school’s history to be appointed a full professor. Ghemawat was also the youngest “guru” included in the guide to the greatest management thinkers of all time published in 2008 by The Economist.

Ghemawat’s books include Commitment, Games Businesses Play, Strategy and the Business Landscape and Redefining Global Strategy. IBM Chairman and CEO Sam Palmisano described the latter book as "an important strategic guidebook for leaders of the 21st century globally integrated enterprise…[with an] analytic framework is both visionary and pragmatic - aware of the broader historic trajectories of globalization, but grounded in the real kinds of decisions business leaders have to make.”

Ghemawat’s new book, World 3.0, was published in May 2011 by Harvard Business Review Press. Pascal Lamy, Director General of the World Trade Organization, has described it as “offering recommendations that should inspire all global stakeholders in times of major global challenges” and Peter Löscher, CEO of Siemens, as “the right book at the right time…[about] ways to make the global economy more stable--and more sustainable.” And according to an early review in The Economist, “World 3.0…should be read by anyone who wants to understand the most important economic development of our time.”