FEATURE INTERVIEW
Mathew McDougal
CEO, SinoTech Group

Dr. Matthew McDougall is recognized worldwide as a leading expert on online advertising and online marketing analytics. Dr McDougall founded SinoTech Media in Beijing, China after identifying a need in the Chinese market for an integrated digital advertising platform. Having already developed relationships with many of China's largest websites and online Publishers, he was intent on promoting an end-to-end online advertising platform to Internet Publishers and Advertisers so they can exploit new performance marketing techniques and develop effective brand management solutions.

PROGRAM INTRODUCTION AND HOST

Shanghai Business

Here, iTV-Asia gets in touch with the ideas behind business leaders in China. Entrepreneurial thinking and innovative business strategies have indeed had an impact on both foreign and local enterprises in China. What obstacles have been faced by key leader leaders in a business environment which is rapidly growing but also clings to cultural practices? How has this impacted the Chinese government and Chinese market? These informative interviews address such issues and bring to light how Shanghai Business has shaped China business news today.

Financial Reporter,
China Business News

PROGRAM GUESTS

POSTED ARTICLES

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