In this interview, Lawrence Wan tells us what he has been doing in Asia. He also explains us how digital media and marketing work in China and what obstacles online advertising may meet. Meanwhile, he presents the differences between Western digital media and Chinese digital media. Having rich experience on e-commerce and digital marketing, Lawrence shares his advice to those of you getting into this field. Tune in to find out more.

Lawrence graduated from the Simon Fraser University with a BBA (Hons.) degree. Lawrence has a wealth of experience and knowledge from his twelve years in the media and advertising industry in Canada, China and Hong Kong; most of which were spent in digital media business development and management. Lawrence Wan was appointed as Managing Director, E-Business Solutions, GroupM China in August 2010. He is responsible for the incubation of new digital systems, tools, technologies, platforms and services for GroupM and its media agencies. He resides in Shanghai now.