FEATURE INTERVIEW
Laurie Underwood
Director of Communications, China-Europe International Business School (CEIBS)

Numerous expatriate executives and entrepreneurs have come to China over the past three decades, and their experiences are a goldmine of business wisdom for anyone trying to make it in the middle kingdom. But how to access it? Laurie Underwood, Director of Communications at CEIBS – along with her co-author Juan Antonio Fernandez, a CEIBS professor- has assembled two excellent books, China CEO and China Entrepreneur- which mine the experiences of dozens of businesspeople in China, and compile them into two practical guides for anyone trying to do business here. In this interview, Laurie discusses both books; the common threads between entrepreneurs and international managers in China; CEIBS and their mission in China; and future projects on the horizon. Want to know where to go to learn business in China? Watch our interview with Laurie to find out.

PROGRAM INTRODUCTION AND HOST

China Author Forum

Before you can be effective doing business in Asia, you have to know Asia. iTV-Asia Author Forum brings you the people who are writing what the world is reading about these exciting times on the hottest continent on Earth, and further explores what their insights mean for your business.

Contributing Editor (Shanghai),
ITV-Asia.com

PROGRAM GUESTS