
Welcome to our Mobile Media program and join us as we chat with the CEO of Madhouse Inc., Joshua Maa. On Mobile Media in China, important leaders share with us how mobile innovations work within the Chinese market. Are you a company that is considering new technology, or looking for a mobile marketing solution? Then tune in and find out more about Madhouse Inc. and what they can do for you. See how this market is developing in China, how the competition between the carriers is affecting the market and get an insight into some of the important events that have influenced the mobile media market in the past year.
Before founding Madhouse, China's largest and most intelligent mobile ad network, Joshua Maa was EVP at TOM Online. While at TOM Online, Joshua directed the Wireless Business & Operations and International Business Development team. At TOM Online, Joshua Maa lead 450 professionals and contributed to over 90% of the total company revenue, leading them to help grow to well over US$16 million monthly in 2005, and making TOM the largest Wireless Value-Added Service Provider by revenue in China.
Before his great attribution to TOM Online, Joshua was the Founding CEO of Rock Mobile Corporation (RMC), a leading Mobile Music Entertainment Service Provider for Greater China. At Rock Mobile, Joshua built a team of 160 professionals and made RMC the leading Mobile Music Service Provider in Greater China.
Joshua has over 15 years of managerial experience in Greater China's New Media, Entertainment, and Consumer Marketing industries.
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PROGRAM INTRODUCTION AND HOST
Mobile Media in China
Welcome to the mobile Media segment of iTV-Asia. Here, leading players of this field share with us how mobile innovations fit in with the changing face of Chinese marketing, Chinese advertising and the China business setting in general. As globalization increases, so too does the need for constant communication in Chinese businesses. To what extent does Mobile Media in China satisfy that craving? Find out in this exciting section of iTV-Asia.com.
PROGRAM GUESTS
Head, Remote Banking, Technology & Operations,
Standard Chartered Bank China
VP Greater China,
Telecom Practice at The Nielsen Company, China
Managing Director,
E-Business Solutions, GroupM China






