Broadcasting from Ad Tech Shanghai we speak to Jimmy Poon, Managing Director of Pùca, China. Mr Poon describes for us the history of eight-year-old Pùca, a leading mobile marketing firm headquartered in Dublin. Pùca has now been in China for two years and Poon sheds light on what sets the company apart from others in the mobile marketing field today. Mr Poon discusses how being an international business in China can both help and hurt what they are aiming to achieve as an organisation, both strategically and operationally. Poon is currently Chairperson for the Mobile Marketing Association. How has this involvement contributed to or impacted on Pùca and its initiatives? What does Jimmy Poon see as the most significant events in mobile media for 2008? Tune into this interview and find out more.

Jimmy Poon is the Managing Director for Pùca (China), a global leader in Mobile Marketing. Pùca's customers include some of the world's best-known brands and organizations such as Air France, Canon and Volkswagen. The company's achievements have also won numerous awards including Mobile Technology Project of the Year at the ICT Awards 2007, Best Mobile Marketing Campaign at the Digital Media Awards 2007 and Top Innovator Award at ChinICT 2006.

Mr Poon has more than 15 years of experience as Regional Managing Director for 4A Agency Networks where he built various digital divisions, including Tribal DDB and Ammirati Puris Lintas Digital. He has also provided strategic leadership to the digital operations such as HSBC Online Bank, Microsoft.com.hk and HP Online Store.

Mr Poon earned his B.Sc. from the University of Toronto and an MBA from York University in Canada. He is also the Chairperson for the Mobile Marketing Association (MMA) APAC.