Jeff Lippold contributes his ideas about the big changes in terms of media landscape in Japan over the last five years. He talks about the effect of the recession and what damage it caused in digital media field. With his extensive experiences in media area, Jeff shares his take on Japanese web user’s online behavior and differences in terms of social media in Japan versus the rest of the world. Tune in to find out more in this Japan Clicks program.

Jeff has had a decade long career in integrated marketing communications, online strategic planning and as a web producer. His broad experience covers strategic planning, user experience planning, branding, web strategy/online business development, as well as local and online search marketing. He joined Diamond Agency as interactive director in 2006 and has taken a leadership position as the role has evolved into one focused on cross media integration.

Jeff contributes items about technology, user insight and Japanese social computing trends to clast, Diamond Agency's media and insight blog at http://clast.diamondagency.jp, and on Twitter @feffrey.