FEATURE INTERVIEW
Hoa Mai
Client Service Director, Nielsen

One of the key drivers of Vietnam’s economic growth rate is it’s extremely young population. In this episode of Insight Vietnam we are joined by Ms. Hoa Mai, Research Director of The Nielsen Company Vietnam and discuss the myths about the Vietnam’s young consumers.

Hoa will take us on a journey to gain insights into the attitude, values, beliefs, aspirations and most importantly, product and brand selection of one of the key market segments in Vietnam, one that holds Vietnam’s future consumerism.

Hoa Mai has over 10 years of experience in qualitative and quantitative research and has been with Nielsen for most of her research career. She has built solid experience in categories such as FMCG, Pharmaceuticals and Financial research.

Her expertise lies in branding and advertising research and she is knowledgeable in a range of methodologies. She is the country champion of DeltaQual, a qualitative proprietary product of The Nielsen Company.

PROGRAM INTRODUCTION AND HOST

Insight Vietnam - Marketing

Vietnam is seen as one of the world’s most attractive destination for foreign investors with an improved business environment and rising trade confidence index. Insight Vietnam will bring you insight into the market through in-depth interviews and round-table discussions with Vietnamese and non-Vietnamese who are investors or managing foreign investment firms and international companies in Vietnam.


FACTS: AT. Kearney’s 2010 FDI Confidence Index ranked Vietnam 12th out of more than 80 countries to be the most trusted by the international investing community. In the World Economic Forum’s Global Enabling Trade Index Report 2010, Vietnam’s ranking has advanced to number 71 in 2010, among 125 economies worldwide.


Coming behind China, India, Brazil, Germany and Poland on the list of the most attractive investment destinations, Vietnam tops the list of Southeast Asian nations, followed by Indonesia, Malaysia and Singapore.

Phi Nguyen
Host Bio

PROGRAM GUESTS

Martin Gil, Ralf Mathaes, Phuong Linh Nguyen

General Manager - Indochina Region，
Coca Cola South East Asia Inc.;
Regional Managing Director ,
TNS Vietnam;
Senior Research Manager ,
TNS Vietnam

Christophe Hirtz

General Manager,
Sanofi-Aventis Vietnam Affiliate

Christophe Hirtz is the head of Sanofi for the Indochina region. In this role, Mr. Hirtz is responsible for Sanofi’s pharmaceutical and vaccine operations in Vietnam, Cambodia and Laos. He is also...
Yvonne Cox

Managing Director – SEA, Towers Watson

Yvonne Cox is Managing Director (Southeast Asia) for Towers Watson. Yvonne has overall responsibility for Towers Watson’s business in the region and is also one of Towers Watson’s global account...
Marc Townsend

Managing Director,
CBRE Vietnam

David Lester

Managing Director,
Leo Burnett Vietnam

David Lester is an Australian and has spent 35 years with Leo Burnett, including19 years as a Burnett MD. He has worked for Burnett in Australia, the United Kingdom, Indonesia (2 years) and Vietnam (...
Hoa Mai

Client Service Director,
Nielsen

Hoa Mai has over 10 years of experience in qualitative and quantitative research and has been with Nielsen for most of her research career. She has built solid experience in categories such as FMCG,...
Ralf Mathaes

Regional Managing Director,
TNS Vietnam

Ralf established TNS Vietnam in 1996, as a part of the TNS Global Group. His responsibilities not only cover the 16 offices of TNS nation-wide, but also includes Cambodia, Laos, Malaysia and Myanmar...

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Vietnamese Bonds to Continue Rise in 2012
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