FEATURE INTERVIEW
Gregory A. Perez
Senior User Experience Designer, Microsoft

Gregory A. Perez gave an amazing presentation about “how can storytelling lead to the next big thing?” in 2009, it is about storytelling and how Microsoft has use storytelling to connect with the customer. In this part of the interview, Gregory speaks about what other storytelling exercises has Microsoft been involved with to connect to the customers. He reveals his thoughts on how has Microsoft been able to grown, to break the barriers and be innovative at the same time. To find more about his own experiences with Microsoft and how does toy helps him to bring passion and stimulate innovation, tune in to the interview with Spark China, iTV-Asia.

Gregory has been tackling mass media and communication experiences for over 13 years, from designing newspaper pages for the Chicago Tribune and the St. Petersburg Times, to exploring online social shopping at Epinions.com and helping shape interactive journalism for MSNBC.com. At Microsoft, he's lead the design for several online services including Virtual Earth, Windows Live and Live Search. Here in Shanghai, he's all about developing the next generation social mobile experiences with Microsoft China.

PROGRAM INTRODUCTION AND HOST

Spark China

Spark China is a full-day ideas conference that has featured industry leaders, non-profit pioneers and a selection of brilliant individuals around Greater China who have successfully found unique solutions to real problems.Spark China talks are designed to fascinate, inspire and ignite new pathways for their listeners.Powered by ClarkMorgan Corporate Training, Spark China brings 'unlike-minded' people together from the fields of humanity, environment, business, and science and all profits are given to China-based charities.

Morry Morgan

Co-Founder,
Spark China

Host Bio

PROGRAM GUESTS

Andy Clark

Co-Founder,
ClarkMorgan Corporate Training, China

Andy Clark is the co-founder of ClarkMorgan which was founded with Australian Morry Morgan in 2001. Born in UK, he moved to Greater China in 2000, and now resides in Hong Kong. He is a qualified...
Arnaud Julienne

Senior Director,
MCU & MPU, Greater China & South Asia Region

Arnaud Julienne manages STMicroelectronics’ Microcontroller, Memory and Smartcard Group in China and is a member of ST Greater China’s management team. He has been with STMicroelectronics for 17 year...
Jan Van den Bergh

Chairman,
Holaba

I have many ID’s. A baby boomer since 1952. A father of 3 and a grandfather of 1. An addicted Maoist in between 1971- 1976. A decent writer (being a linguist) who ended up in 1977 as a copywriter in...
Tom Stader

Founder,
The Library Project

Tom Stader founded The Library Project in the winter of 2006 by donating two libraries in Dalian, China. Since then, The Library Project has provided over 150 rural elementary schools with libraries...
Stephen Protz

Principal,
Arc8X Design

Stephen Protz 's commitment and belief in the responsibility that individuals and companies have in making a positive impact on both community and environment is direct. "Think Green, Be Accountable...
Linnet Kwok

Deputy Head of Marketing,
World Wide Fund for Nature

Linnet Kwok is the Deputy Head of Marketing at WWF China, Shanghai office, with a focus on corporate sponsorship and business engagement. Before joining WWF, she worked as an Associate Director at...
James K. Yuann

Managing Director,
Boyden International

James K. Yuann has been working in China for nearly 30 years. Seeing its potential in the early 80s, he established multiple petrochemical manufacturing operations for Fortune 100 companies. In the...
Carsten Ullrich

Researcher,
Shanghai Jiao Tong University

Dr. Carsten Ullrich is a researcher at the elearning lab of Shanghai Jiao Tong University. He received his Dr.-Ing. from Saarland University where it was awarded magna cum laude. His research...
Taras Wankewycz

Founder,
Horizon Fuel Cell Technologies

Taras Wankewycz is a Founder and Vice President of Horizon Fuel Cell Technologies Pte Ltd, a fast-growing company that has begun turning zero carbon, hydrogen energy into a commercial reality. Prior...
James Eron

Founder & COO,
ChinaNetCloud

Mr. Eron co-founded ChinaNetCloud in 2008 and has served as Chief Operating Officer since that time. Through exemplary vision and a keen ability to execute a localized business strategy, he has led...
Gregory A. Perez

Senior User Experience Designer,
Microsoft

Gregory A. Perez has been tackling mass media and communication experiences for over 13 years, from designing newspaper pages for the Chicago Tribune and the St. Petersburg Times, to exploring online...