Distilled spirits are a tradition with deep roots in America and China, and Jon Pageler and Frank Coleman want to share the unique flavors of American liquors with an ever more discerning Chinese audience. Join Clare Cheng as she discusses the history of distilling in America, the appeal of quality imported spirits to Chinese customers, the difficulties of corporate social responsibility management in the liquor industry, moderate alcohol consumption as part of a healthy lifestyle, and the true nature of luxury- it’s not about flashing money, it’s about finding moments of pleasure- and how good quality liquor fits the bill.

Frank Coleman is the senior vice president for public affairs and communications at the Distilled Spirits Council of the United States, the trade association representing global liquor producers in the world’s largest premium spirits market. Since 2001, he has been responsible for developing and communicating the industry’s key messages about responsibility, market access, heritage, and taste trends to a wide range of audiences, including public officials, media, and consumers.

Jon Pageler joined Diageo in 2002 where he has held the roles of Vice President of Corporate Relations for DC&E (Wines), Global Strategy Head for Brand Communications and currently, Senior Vice President of North American Communications and Public Policy. Prior to Diageo, Mr. Pageler worked for the strategic communications firm Westhill Partners (currently FTI Consulting). He also worked for US Senate candidate Chuck Schumer and US Presidential candidate Bill Bradley on their electoral campaigns.