In this segment of interview, Adrian Roche shares with us his insights on digital world from different perspective including jobs, digital as a channel, and proliferation of devices, social media marketing as well as small businesses in 2010 and beyond. He concludes that Digital is growing terrifically fast along with creating more job opportunities as an independent channel and many small companies are benefited from the digital in 2010 greatly with all kinds of digital devices come up. Tune in to find out more about social media in this iTV-Asia Japan program.

Adrian Roche is a strategic/tactical advertising professional with vast expertise in the implementation of result-driven, interactive-centric communication campaigns.With 20 years of experience in the communication and marketing fields, he has spent the last 10 years contributing to the development of the Japanese Internet after gaining and developing his professional experience in the US and Argentina.

Born and raised in a Japanese community in Argentina, Adrian discovered his passion for Japan, its culture and language in his kindergarten years and developed it through his adolescence and early adulthood.

In his 10th year in Japan, Adrian has a proven record of success working in the Japanese Internet and communication industries. He has brought innovation and delivered cutting-edge solutions for mid and big-size clients. He has also consulted for small firms in need to propel their communication strategy. With experience at both the agency and client sides, he knows how to connect the two sides and make sure everybody is happy while keeping a close eye in the bottom line.

Throughout his many years of experience, Adrian has spent most of his career working in recessive markets and making the most out of the challenging situations he has faced. While enjoying the good times and the good cyclical economies, Adrian believes that a recession holds as much opportunity as a booming economy and sees the role of professional communicators as being essential when it comes to drawing the line of success.