FEATURE INTERVIEW
David Case
Lawyer Associate, White & Case LLP (Tokyo)

David Case is an experienced intellectual property licensing and litigation lawyer. He has represented clients in a number of fields including pharmaceuticals, semiconductors, electronics, computer software, multimedia/digital contents and data, publishing, consumer products and heavy manufacturing.

He also advises in the area of privacy and data protection laws. He has particular experience in drafting and negotiating intellectual property licensing agreements and technology transfers, arising out of joint ventures, mergers and acquisitions. His litigation experience includes patent infringement, trademark infringement and dilution, civil antitrust claims and royalty payment disputes.

Mr. Case joined White & Case's New York office in 1998. He was a summer clerk at Ishizawa, Ko & Sato In Tokyo, Japan in 1996. Prior to becoming a lawyer, he worked for five years in Japan consulting to U.S. and Japanese software vendors and content developers entering the Japanese and U.S. markets.

PROGRAM INTRODUCTION AND HOST

Interactive Japan

In this iTV-Japan segment, we enter the industry of interactive communications and marketing in Japan. The business leaders of this field are featured here, and they inform us on the concepts behind interactive media in the Japanese market. We see how innovations in web, mobile, online marketing, database and one-to-one communications will shape marketing and advertising in Japan. As globalization increases, so too does the need for constant communication in Japanese businesses. See how an Interactive Japan can now satisfy that craving in this exciting section of iTV-Japan.com.

President,
Asia Media Sales

PROGRAM GUESTS

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