It has been 4 years since Vietnam was accepted into the WTO and with the agreements on Trade related-aspect of Intellectual Property Rights or TRIPS. While there have been some positive developments in the past few years, investors are still facing challenges with Vietnam’s system for protecting Intellectual Property Rights, particularly in the area National Office of Intellectual Property (NOIP) practices.

In this episode of Insight Vietnam, we discuss with Mr. Chris Vale, Country Manager - Vietnam and Hong Kong of Rouse Legal, one of the leading IP law firms in Vietnam the current IP/ Trademark challenges include administrative and judicial enforcement of IPR in Vietnam, some of the key challenges for international companies operating in the country and possible solutions to these challenges.
Chris has extensive contentious and non contentious intellectual property (IP) experience. He manages a team for a well-known FMCG company, which functions as ‘in-house’ counsel handling the IP portfolio throughout North Asia. He is also the relationship partner for several international brands in a variety of sectors, including food and drinks, sport, pharmaceutical, clothing, tobacco. He advises on global IP strategy and brand management and has also lectured and written extensively in Asia. He is qualified in UK and in Hong Kong and has been in Asia for over 10 years.