On iTV-Asia's China Direct channel, we are joined by the president of VXI Enterprise Management, Dr Charlie Liu. Liu shares with us his experiences in overcoming the challenge of helping MNCs enter the China market strategically and, in the context of call centers, draw similarities and differences between China and the US. How does the Chinese market react to the telephone as a means of direct marketing? Do regulations and policies come into play for such approaches? Tune in to hear about what challenges remain for call centers to stay on top in this market and what local opportunities continue to grow as China gains significance both in size and in global presence.