FEATURE INTERVIEW
Cai Hua
CEO & Founder Always

Cai Hua gives us some case studies and examples of promotion managed through Always, and illustrates for us what sets Always apart from other similar companies in similar fields. Emphasizing the need for more consistency in this industry, Mr. Hua highlights the challenges and risks of failing to implement sound standardization initiatives in China. Discussing promotions that companies are doing over a broad national basis, we hear Hua's opinion on the extent to which strategic decisions are changing over time. As competitiveness increases, are marketers learning more about smart promotion decisions? What is the outlook for the future of promotions management? To find out more, tune into this iTV-Asia program.

PROGRAM INTRODUCTION AND HOST

Advertising & Marketing in China

In this segment of iTV-Asia programs, we delve into the advertising and marketing scene in China. We see how key business leaders in this field approach the challenge of marketing and advertising in China and how they are keeping ahead of the game overall. Find out how companies are marketing their products and how the rise of advertising has impacted Chinese business and the Chinese market in general. These in-depth interviews offer insight into what it is that makes advertising and marketing in China a unique challenge. Gain an inside look at the services, concepts and strategies being used to 'grab' attention in the Chinese market today.

Tom Doctoroff

Northeast Asia Area Director / Greater China CEO,
JWT

Host Bio

PROGRAM GUESTS

Johan Wong

Director of Digital Strategy,
JWT,China

Johan Wong is Director of Digital Strategy, JWT. Before joining JWT Shanghai, Johan held the position of Chief Digital Officer for Leo Burnett / Arc Hong Kong, responsible for enhancing and...
Fei Wei

Creative Director,
JWT Shanghai

Fei Wei has 13 years of advertising experiences, including 9 years of interactive advertising experiences. He started advertising career in JWT Shanghai in 1996, later on he joined Communication...
Dr.Shen Fei Yan

Chairman & CEO,
MDS Healthcare

Chairman and CEO of MDS Healthcare Communications, Dr. Shen feiyan is a healthcare communication pioneer and China’s leading strategist in medical professional and patient/consumer communications....
Carl Preller

Managing Director,
Glendinning China

Carl started his career in 1994 with Unilever South Africa as a Management trainee. In 4+ years with Unilever South Africa he progressively rose through a variety of Sales, Brand and Key Account...
Michiel Hofstee

Managing Director,
JWT

Michiel Hofstee has been with the JWT network in Amsterdam since 1997. He started as a Group Account Director for PPGH/JWT, Client Service Director/Managing Partner in 2000 and was made Member of the...
Cai Hua

CEO & Founder
Always

Cai Hua is the CEO and Founder of Always, a sales promotion agency based in Shanghai. Mr Hua's international business experience expertise in sales and trade marketing was employed in his founding of...
Jit Hoong Ng

Managing Director,
RMG Connect Beijin

Jit started his career in technology, developing structural technology-driven plans beginning in 1992. His strong interest in technology naturally lead him into the field of new media communication....
Michelle Ko

Managing Director,
Mindshare Shanghai

Michelle Ko has been the Managing Director of Mindshare Shanghai since May, 2005, focusing on business development and office management. Prior to her affiliation with Mindshare, Ms. Ko worked for...
Sam Flemming

Founder/CEO,
CIC

Sam Flemming has been working with leading Chinese Internet players since 1996. Considered to be a pioneer in China's Internet Word Of Mouth development, Mr. Flemming has trained China's leading...
Donald Chan

National Managing Director,
Leo Burnett China

Back in 1990, immediately after his graduation as an Electrical engineering from Queen's University in Canada, Donald Chan discovered his real career interest lay with marketing. (Quite an expensive...
Marchielle Yan

North East Asia Finance Director,
JWT Shanghai

Marchielle Yan is the Northeast Asia Finance Director of JWT Advertising and has worked with JWT for 10-years. He is an expert of all aspects of advertising agency finance and focuses on not only the...