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Hong Kong Events
Tuesday, 29 May 2012
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Tuesday, 5 June 2012
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Wednesday, 6 June 2012
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PROGRAM INTRODUCTION AND HOST
China DMA
This segment informs us on direct marketing in China and takes a look at the current literature, topics and expert views in the field. The hosts and guests of China Direct explore the parallels and distinctions of strategies and marketing styles in China versus the West. Changes in the Chinese market inevitably affect the approaches of marketers working in the region today. How do such changes impede or cultivate opportunities, business relationships and innovation for those working in this field? Find out how top business leaders are dealing with these issues in this segment of iTV.Asia.com.
PROGRAM GUESTS
Founding Director,
China Direct Marketing Association






