FEATURE INTERVIEW
Barry Colman
Executive Vice President, Mc Cann Erickson
n/a

PROGRAM INTRODUCTION AND HOST

China DMA

This segment informs us on direct marketing in China and takes a look at the current literature, topics and expert views in the field. The hosts and guests of China Direct explore the parallels and distinctions of strategies and marketing styles in China versus the West. Changes in the Chinese market inevitably affect the approaches of marketers working in the region today. How do such changes impede or cultivate opportunities, business relationships and innovation for those working in this field? Find out how top business leaders are dealing with these issues in this segment of iTV.Asia.com.

Director,
Affinity Services Ltd.

PROGRAM GUESTS