Archie Hamilton joins us to talk about his life in China and Split Works. He tell us what sort of service Split Works offers and how they managed to succeed in China. In this interview, you will not only know about how Archie does business in China, but the market for music and running festivals. As he’s been in China for 5 years, Archie has an outstanding experience about the local musical industry and event agencies, tune in to find out more about him in this interview.

Archie Hamilton runs China’s first integrated music promoter and brand activation agency- Split Works, which manages China campaigns for brands seeking to leverage music in their communications strategy, as well as promoting independently and running festivals and large scale events. He graduated from the University of Durham with a BA in economics. He’s also a qualified management accountant. He has been in China for 5 years, and he’s an MD at Split Works now.