Amanda Liu joins us today to talks about Labbrand and the special edition of the Digital IQ report. She explains what Digital IQ report is and why Labbrand present this exclusive ranking on the report of prestige brands in China. We also hear about their key findings of the study and discuss the implications for prestige brands. The report concludes by presenting actionable tips on what your brand can do to enhance your Digital IQ and build brand equity in China. Tune in to find out more in this luxury marketing in China program.

Amanda Liu is vice president and creative director of Labbrand. She has seven years of experience in consulting and has accumulated experience in branding, market/consumer research and branding related creative work in the Chinese market. Amanda has an interest
in all things brand identity- be it the development of an evocative Chinese brand name, an attractive signature and visual identity system, audience-centric applications, or even an olfactive or sound identity for brands. She is also familiar with various research methods, well-versed in semiotics, and is knowledgeable about brand strategy development.
Amanda participated and managed a number of creative projects for prestigious brands including L’Oreal, Colgate, Unilever, BASF, Mercedes Benz, Volkswagen, etc. She also attend regular training and workshops organized by ESOMAR.

Amanda graduated from Shanghai Polytechnic University with a master’s degree in applied linguistics. Her native language is Mandarin. She speaks fluent English and understands French.