With rich experiences in direct marketing in Asia and around the world, Alex D. Font shares with us his vision on the area of his expertise. He shares with us his definition of direct marketing, speaks about the mission of DMA and the background of their members. So what does he see as the uniqueness of direct marketing practice in China? How did Chinese people’s human behavior changed in terms of pursing and inquiring goods in the last few years? What was China’s call centre environment like in the past and how did the service flourish? Find out more about direct marketing field in this iTV-asia interview.

As the Chairman of China DMA, Alex D. Font has extensive experience with Sales, Consulting, Client Services and Training within the Direct Marketing industry. He is a Partner and Director for Opus One Asia and Meridian International, both are Direct Marketing Consulting company based out of Shanghai China. Alex is a 14 year veteran and is familiar with Direct Marketing practices in the U.S., Japan, China and Korea. Alex has worked with Sprint Corporation in the U.S. and Korea as well as Direct Marketing companies of Benesse Corporation in Japan and China.