FEATURE INTERVIEW
Alessandro Copetti
Ceo-Chief designer, COPETTI DESIGN

“Design is life.” As an accomplished architect and interior designer, Alessandro Copetti joins us to talk about how he got involved with the design industry and what drove his journey to China. As a detail-oriented designer, Alessandro firmly believes that China is a very important market despite the challenges. Click to find out what the creator of the “U-vola Speaker” has to say and see what makes his designs so special…
Alessandro Copetti is the founder of Copetti Design Limited, a Shanghai based interior design firm dedicated to using innovative materials and new technologies in design applications. A graduate in architecture from IUAV in Venice and the Copenhagen School of Architecture, Copetti founded his first studio in 1992, which lead him to collaborations with major architecture and engineering firms across Europe. In 1995, he created his most famous creation, “U-vola speakers – the flying egg”, a unique high-quality suspension loudspeaker which has won international recognition and several major awards.
Alessandro moved to China in 2009. Since moving here, he has been involved with projects with Mr. Dada, Ningbo Four Season, and MADESIGN, and has become a co-founder and member of the Thinking Pinocchio team, together with architects Carlo Anzillotti and Simon Ma. He also serves on the board of 4in Group, a Shanghai-based marketing communications firm.

PROGRAM INTRODUCTION AND HOST

Luxury Marketing in China

Enter the world of luxury marketing in China. See the concepts and strategies behind luxury marketing in China driven by some of the top business leaders in this field. We take a look at China's rise in luxury spending, ranging from fashion, jewelry and mobile phones to cars, hotels and furniture. With trendy flagship stores opening around China, we find out how this continuing trend impacts Chinese marketing, advertising economics and consumer behavior.

Founder/CEO,
4IN Group

PROGRAM GUESTS

Frank Coleman - Sr. VP of Communications and Public Affairs, Distilled Spirits Council
Jon Pageler – Sr. VP of Communications and Public Policy (North America), Diageo