FEATURE INTERVIEW
David Lester
Managing Director,
Leo Burnett Vietnam
In this episode of Insight Vietnam, and with a veteran in the advertising industry as our guest speaker, we take you on a journey and discuss the advertising and media landscape of Vietnam. We discuss advertising, branding, public relations, the internet and email marketing and we’ll also talk about what works and what does not work as well as challenges that advertisers face in this market.
David Lester is an Australian and has spent 35 years with Leo Burnett, including19 years as a Burnett MD. He has worked for Burnett in Australia, the United Kingdom, Indonesia (2 years) and Vietnam (10 years).
His move to Indonesia and then Vietnam was to put in place the disciplines that exist in a multinational advertising agency. David comments "too many people are talking solutions before the problem has been clearly identified ". He is passionate about the importance of BRAND. "Brand is the magic people buy into ... "BRAND is about long term and client commitment ".
Leo Burnett has been in Vietnam for 15 years and was Vietnam's first legally recognized Multi-national agency - through a BCC agreement.
PROGRAM INTRODUCTION AND HOST
Insight Vietnam - Marketing
Vietnam is seen as one of the world’s most attractive destination for foreign investors with an improved business environment and rising trade confidence index. Insight Vietnam will bring you insight into the market through in-depth interviews and round-table discussions with Vietnamese and non-Vietnamese who are investors or managing foreign investment firms and international companies in Vietnam.
FACTS: AT. Kearney’s 2010 FDI Confidence Index ranked Vietnam 12th out of more than 80 countries to be the most trusted by the international investing community. In the World Economic Forum’s Global Enabling Trade Index Report 2010, Vietnam’s ranking has advanced to number 71 in 2010, among 125 economies worldwide.
Coming behind China, India, Brazil, Germany and Poland on the list of the most attractive investment destinations, Vietnam tops the list of Southeast Asian nations, followed by Indonesia, Malaysia and Singapore.
PROGRAM GUESTS
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General Manager - Indochina Region，
Coca Cola South East Asia Inc.;
Regional Managing Director ,
TNS Vietnam;
Senior Research Manager ,
TNS Vietnam
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