Welcome to the iTV-Asia Mobile Media Channel. In this interview, Melissa Wong, the Head of Remote Banking at Standard Chartered Bank joins us to talk about her experiences in the China market, what her company is doing to move forward with online and mobile banking and their strategy for the future.
Loading the player...

Melissa Wong

Welcome to the iTV-Asia Mobile Media Channel. In this interview, Melissa Wong, the Head of Remote Banking at Standard Chartered Bank joins us to talk about her experiences in the China market, what her company is doing to move forward with online and mobile banking and their strategy for the future.

Following the growing trend towards smartphone usage and mobile payment systems, her company is stepping into this field, hoping to attract younger customers. Melissa says it is a move to adjust to changes in the market and to compete with other banks. More insightful answers and advice awaits you in this interview - don’t miss it.

Melissa Wong is the Head of Remote Banking for Standard Chartered Bank (China). She joined the bank in 2008 as Strategy and Planning Manager for the China CIO. During her tenure, she has led the emergence of Standard Chartered Bank China’s competitive mobile and online banking offering which is earning an outstanding reputation for customer focus, relevance and innovation. Before joining Standard Chartered Bank, Melissa worked in the Corporate Finance division of KPMG Australia and is member of the Australian Chartered Accounting Association.

Melissa’s introduction to China started with a year-long stint in Nanjing University in 2000. Her involvement with China continued with participation in KPMG Australia-China Desk where she focused on Corporate Finance deals in the energy industry. Melissa has been at the forefront of the Bank’s mobile, internet, digital marketing and new media strategy, with the aim to establishing Standard Chartered Bank China as the leading foreign bank in mobile banking capabilities and customer experience.

READ MORE

Mobile Media in China

Welcome to the mobile Media segment of iTV-Asia. Here, leading players of this field share with us how mobile innovations fit in with the changing face of Chinese marketing, Chinese advertising and the China business setting in general. As globalization increases, so too does the need for constant communication in Chinese businesses. To what extent does Mobile Media in China satisfy that craving? Find out in this exciting section of iTV-Asia.com.

Alvin Wang Graylin

Host: Alvin Wang Graylin - CEO and Co-founder, mInfo Inc.

Mr. Graylin is a seasoned technology entrepreneur having over 17 years of management experience with nine years managing businesses in Greater China. Mr. Graylin co-founded mInfo in early 2005 and has lead mInfo to its market leader in mobile search and mobile advertising in China. mInfo is the exclusive partner for China Telecom’s Omni-search service and China Mobile’s SNS service for mobile search and advertising. mInfo was also selected by BOCOG as the official mobile search provider for the 2008 Beijing Olympics.
Mr. Graylin has rich entrepreneurial experiences prior to mInfo, having also been the founder and CEO of two other venture-backed technology start-ups in the US. Mr. Graylin began his career in the early 90’s at IBM and Intel designing what became the PowerPC and Itanium microprocessors. In the mid-90’s Mr. Graylin also helped establish the Intel organization in Shanghai, and lead the growth of its consumer PC business in China. He later ran Asia Pacific Marketing for Intel Online Services in the late 90’s. Mr. Graylin headed the global Enterprise and Consumer business units at Trend Micro, and security products/services business at WatchGuard Technologies in the early 2000’s.
Mr. Graylin earned an MS in Computer Science from the Massachusetts Institute of Technology and holds an MBA from MIT’s Sloan School of Management. He graduate top of his department with a BS in Electrical Engineering from the University of Washington. Mr. Graylin was born in China and educated in the US. He is fluent in English, Mandarin and Cantonese.

Other Market research


  • Beauty Within: Mobile Moves Beauty
    Beauty has provided a means of self-expression for generations. In the past, the industry dictated the trends people adopted, but…
  • Digital in 2017: Southeast Asia
    Today marks a momentous milestone for all things digital, with the new Digital in 2017: Southeast Asia Overview report from…
  • Engaging Consumers in The State of Mobile
    Mobile is now the primary touch point for engaging consumers. But industry hasn’t caught up with the change, traditional packaging…
  • Native Advertising Moving Beyond Display
    Native advertisements registered higher lift for brand affinity and higher lift for for purchase intent responses than traditional banner ads.…
  • Sports Marketing in the Digital Age
    How can a brand thrive in a world of ever shortening attention spans, and where authenticity has become an urban…
  • Transform or Die - Vietnam Consumers, Are You Boring Them?
    In a blink of an eye, the world has transformed. A true adage globally but particularly true in Vietnam. Vietnamese…
  • Alvin Graylin
    Alvin Graylin is the CEO and co-founder of the leading wireless search provider in China, mInfo, which started in early…
  • Alvin Foo
    Can the mobile marketing world handle two Alvins? Watch Google’s Alvin Foo and Alvin Wang Graylin rap about Google AdMob,…
  • Lucy Lee
    Filmed on the site of Ad Tech Shanghai we interview Lucy Lee, Business Development Director for Phonevalley China. Phonevalley is…
  • Joshua Maa
    Welcome to our Mobile Media program and join us as we chat with the CEO of Madhouse Inc., Joshua Maa.…
  • Jimmy Poon
    Filmed on the site of Ad Tech Shanghai we interview Lucy Lee, Business Development Director for Phonevalley China. Phonevalley is…
  • Ranjit Singh
    Welcome to our Mobile Media program and join us as we talk with the CEO of Fugumobile, Ranjit Singh. On…
  • Justin Tsang
    MyClick Media's president, Justin Tsang, has developed a new photo matching technology that will introduce a new way to get…
  • Dr. Frank Zheng
    Dr. Frank Zheng is Managing Director of Greenfield Capital Group. Prior to joining Greenfield in 2006, Dr. Zheng was Chairman…