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Ken Aoki was born in 1949. After graduating from art school in Tokyo, he decided to go to school at the FIT in New York City. Upon graduation he found a job at direct marketing company in New York
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Ken Aoki

Ken Aoki was born in 1949. After graduating from art school in Tokyo, he decided to go to school at the FIT in New York City. Upon graduation he found a job at direct marketing company in New York, which produced various kinds of catalogues and pamphlets for buying offices and department stores. After obtaining a US Green Card (Permanent Visa), Ken became a freelance art director in the same field and stayed in New York for 9 years.

Ken returned to Japan in 1981 due to family reasons and started to work at a graphic design company in Harajuku. At the same time, he taught advertising design at one of the technical colleges in Tokyo teaching his students that the best graphic art design combined passion, art and culture. In 1989 Ken established his own graphic design company and in 1999 he merged with another design company and named the new company CORES.

Currently CORES is a company of 15 staff and among them are 12 graphic designers. CORES has a wide varieties of clients from bank to international hotels and enjoys serving and helping companies with their graphic design needs including advertising, posters, pamphlets, catalogs and post of sales materials.

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Advertising & Marketing in Japan

Explore the world of advertising and marketing in Japan. How are the top players in this field tackling Japanese marketing, Japanese advertising, and keeping ahead of the game overall? Find out how companies are marketing their products and how Japanese business in general has dealt with advertising in an already saturated market.

Thomas-Zengage

Host: Thomas Zengage - Representative Director, Pacific Communicators

Thomas R. Zengage earned his undergraduate degree from Columbia College at Columbia University in New York City. After attending an M.A. program in Japanese studies at the University of Washington in Seattle, he received his M.B.A. from the same institution. Fluent in Japanese, Mr. Zengage has had an extensive career in public relations, investor relations, and strategy consulting in Japan, working on behalf of leading corporations and other organizations. Thomas R. Zengage was previously CEO and a principal shareholder of IBI Inc., Japan's pioneering investor relations and public relations agency. Mr. Zengage ultimately sold IBI to LSE traded WPP Group plc, and subsequently as Representative Director managed IBI's merger with Ogilvy Public Relations Worldwide. Thomas R. Zengage also served as Chairman & Representative Director of the Japan subsidiary of Edelman Public Relations, the world’s leading independent PR agency. He established a high level strategic communications consultancy, Pacific Communicators, to specialize in high level consultancy in public relations, public affairs, crisis and issues management, and key influencer engagement. Writing in Japanese, Mr. Zengage is the author of the book Sore Demo Yen No Seiki (Tokyo: Kodansha), which contains an analysis of the long term factors driving Japan's economy.

 

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