Johan Wong joins us today to share his view on the digital landscape in China. Johan talks about how does digital market differ from the West, what is his "framework" for using digital communications to deepen a brand experience
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Johan Wong

Johan Wong joins us today to share his view on the digital landscape in China. Johan talks about how does digital market differ from the West, what is his "framework" for using digital communications to deepen a brand experience. We also hear about how should digital be integrated into agencies, what is SNS and how a brand can real "own the conversation" without being uncool. Tune in to find out more.

Johan Wong is Director of Digital Strategy, JWT. Before joining JWT Shanghai, Johan held the position of Chief Digital Officer for Leo Burnett / Arc Hong Kong, responsible for enhancing and integrating its digital capabilities, thus providing clients with a truly holistic advertising communications solution.

Prior, in 2007, Johan was based in Shanghai working with startup company, In-Game Media, a media/interactive agency exploring online games as a media platform.

As one of the few pioneers in the new media arena, Johan has won numerous digital awards for clients such as Adidas, Hutchison 3, PUMA, Dell Alienware, Yahoo! and PCCW.

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Advertising & Marketing in China

In this segment of iTV-Asia programs, we delve into the advertising and marketing scene in China. We see how key business leaders in this field approach the challenge of marketing and advertising in China and how they are keeping ahead of the game overall. Find out how companies are marketing their products and how the rise of advertising has impacted Chinese business and the Chinese market in general. These in-depth interviews offer insight into what it is that makes advertising and marketing in China a unique challenge. Gain an inside look at the services, concepts and strategies being used to 'grab' attention in the Chinese market today.

Tom_Doctoroff

Host: Tom Doctoroff - Northeast Asia Area Director / Greater China CEO, JWT

Tom, born and bred in America's Detroit and educated in Chicago, somehow took a detour to Hong Kong in 1994 and never quite made it back to the States. In the meantime, he has become one of Asia's most respected advertising minds. His unique combination of pan-Asian work, plus nine years based in China, has made him a leading expert in the cross-border management of brand architecture and brand building. Furthermore, he is a passionate advocate of the iron link between brand equity and long-term profitability.
Having started his advertising career at Leo Burnett (Chicago) in 1989, Tom jumped ship and joined JWT Chicago in 1992. In 1994, Tom moved to Hong Kong as Regional Business Director, managing several of JWT's largest multinational clients across Asia Pacific (including Pepsi, Philip Morris/Kraft and Citibank).

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