Asia Market Research

BrandZ™ Top 100 Most Valuable Chinese Brands hit record levels in 2017, growing 6% to reach $557.1 billion in brand value. The WPP and Kantar Millward Brown study shows that technology, banks and telecom providers led category brand value contribution from the world’s second-largest economy. Technology player Tencent remains China’s most valuable brand, growing its brand value 29% to $106 billion.

BrandZ Top 100 Most Valuable Chinese Brands 2017

BrandZ™ Top 100 Most Valuable Chinese Brands hit record levels in 2017, growing 6% to reach $557.1 billion in brand value. The WPP and Kantar Millward Brown study shows that technology, banks and telecom providers led category brand value contribution from the world’s second-largest economy. Technology player Tencent remains China’s most valuable brand, growing its brand value 29% to $106 billion.

kmb logo green 266x21

This report was provided by Kantar Millward Brown. For more information on Kantar Millward Brown, visit their website at: http://www.millwardbrown.com/

Other Market research