Asia Market Research

Nothing has change, but everything is different. TV decrease while internet increase and become the most consumed medium. Take a look at 5 ingredients to provoke conversation and build share of choice.

Creativity in the Connected World

Nothing has change, but everything is different. TV decrease while internet increase and become the most consumed medium. Take a look at 5 ingredients to provoke conversation and build share of choice.

Alan Cerutti

Alan Cerutti
Co-founder & CEO /
Strategic Director
Happiness Saigon

Alan Cerutti is the co-founder and CEO of Happiness Saigon, the Creative Connectivity Agency helping clients including NIVEA, Bosch, Mountain Dew, and UNICEF to lead the way in the 3.0 communication era in Vietnam and South-East Asia. Alan has more tham 10 years of experience in branding and communication, mostly in an international environment, working at Ogilvy & Mather in London on global accounts such as Dove and the World Wildlife Fund.

In 2015, Campaign Asia Pacific recognized Alan as one of Asia-Pacific's 40 under 40 talents. In 2016 Happiness Saigon was also recognized by Campaign Asia-Pacific as one of the TOP 3 Creative Agency of the Year in Vietnam. And this year, UNICEF’s #NoFilter campaign has been recognized as Vietnam’s most creatively awarded idea ever.

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