Asia Market Research

Kantar Worldpanel’s Winning Omnichannel – an annual report on FMCG trade channels – was published today, revealing the shrinking market share of supermarkets and hypermarket across the globe. 2016 hypermarket and supermarket FMCG value sales grew by just 0.7%, while spend online grew by 26%; discounters by 5.1% and cash and carry by 4.1%.

Hyper And Supermarkets Lose Market Share Globally

Kantar Worldpanel’s Winning Omnichannel – an annual report on FMCG trade channels – was published today, revealing the shrinking market share of supermarkets and hypermarket across the globe. 2016 hypermarket and supermarket FMCG value sales grew by just 0.7%, while spend online grew by 26%; discounters by 5.1% and cash and carry by 4.1%.

 

This report was provided by Kantar Worldpanel. Kantar Worldpanel is the global expert in shoppers’ behaviour.  For more information on Kantar Worldpanel, visit their website at: https://www.kantarworldpanel.com/global

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