Asia Market Research

Vietnam intends to complete the switch from terrestial TV broadcasting transmission by analog to digital by the end of 2020. Digital ad spending is increasing quickly in Vietnam, but their share of the country’s total ad investment is still quite small. TV ad spending still accounts for main portion. Will co-operation oppotunities improve traditional TV advertising’s limitation?

Vietnam Pay-TV Landscape 2017

Vietnam intends to complete the switch from terrestial TV broadcasting transmission by analog to digital by the end of 2020. Digital ad spending is increasing quickly in Vietnam, but their share of the country’s total ad investment is still quite small. TV ad spending still accounts for main portion. Will co-operation oppotunities improve traditional TV advertising’s limitation?

Giang Nguyen

Giang Nguyen
Head of Advertising Sales
Vietnam Satellite Digital

Giang Nguyen is the Head of Advertising Sales for Vietnam Satellite Digital Television (VSTV), one of main pay TVs in Vietnam and a joint-venture between Canal+ Overseas and Vietnam Television (VTV). VSTV operates under the trademark K+ and offers more than 100 channels including 4 in-house K+ channels.

Giang moved to Ho Chi Minh City from Hanoi early 2016 to set up VSTV’s Advertising Sales Department after acquiring profound experience in content acquisition and development as the Programming and Acquisition Manager of VSTV for more than 6 years. Before joining VSTV in 2010, she had working experiences with Microsoft Vietnam and some local media companies.

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