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In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, traditional channel is dominant while the cultivation takes time. On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese EC market and its consumers’ behaviors

Vietnam EC Market Survey

In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, traditional channel is dominant while the cultivation takes time. On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese EC market and its consumers’ behaviors

 

This report was provided by Kantar Vietnam. For more information on Kantar Vietnam, visit their website at: http://www.kantarworldpanel.com/vn

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