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Having a reasonable outlook forecast for Vietnam market has always been a challenge given the high volatility of the market. However, when looking at the bigger picture, there are several signals and drivers of change that will have significant impacts and shape the future. The big shifts are coming from the changing demography, the development of physical and digital infrastructure, the complexity of market structure, the shift in consumers' preference and the power of retailers.

Five Trends Shaping Vietnamese FMCG

Having a reasonable outlook forecast for Vietnam market has always been a challenge given the high volatility of the market. However, when looking at the bigger picture, there are several signals and drivers of change that will have significant impacts and shape the future. The big shifts are coming from the changing demography, the development of physical and digital infrastructure, the complexity of market structure, the shift in consumers' preference and the power of retailers.

Dzung

Dzung Nguyen
Director, Retail Measurement
Nielsen Vietnam

Dzung Nguyen is Director of Nielsen Retail Measurement Services. Prior to this, he was a CMI Director of Mondelez Kinh Do and Nielsen Analytics Consulting in USA & China.

Dzung has extensive experience in market research in both developed markets (the United States) and developing markets (China & Vietnam) and a great story of driving team development and client management.

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