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Consumer confidence is the key driver of all economies globally. Find out how confident both Vietnamese consumers and Vietnam’s business community is in terms of their economic outlook, concerns and spending priorities. Understand how this will impact both sector and category growth in 2017, and most alarmingly, gain insight into how consumers are propping up their continued spending spree.

Vietnamese Consumer Confidence & Spending Impact 2017

Consumer confidence is the key driver of all economies globally. Find out how confident both Vietnamese consumers and Vietnam’s business community is in terms of their economic outlook, concerns and spending priorities. Understand how this will impact both sector and category growth in 2017, and most alarmingly, gain insight into how consumers are propping up their continued spending spree.

Ralf

Ralf Matthaes
Infocus Consultants

Ralf Matthaes has worked and lived in Vietnam for over 23 years, and is famous in the field of market research. In 1996, Ralf established TNS Vietnam, followed up by Kantar Media & Worldpanel, TNS Cambodia & Myanmar, and ran the South Asia region for TNS until 2014.

After 20 years of corporate life, Ralf established Infocus Mekong Research, Vietnam’s first dedicated smartphone based research agency. Infocus focuses on Smartphone data collection, specialized custom research and integrated strategic research.

Ralf holds an honors degree from Wilfred Laurier University, Canada and serves as Vice president of the Canadian Chamber of Commerce.

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