Market Research / Intelligence Center

 

Search by Category

Search Marketing Research

Business Consumers Management

  •   
Marketing Media Technology
     
We're adding new items so come back often to see the latest research

VietnamBusiess.TV - Vietnam Business News, Videos and Market Research

Nowhere is the impact of the technological revolution being felt more than in the way companies conduct business and the…

Asia Pacific Occupier Survey 2017

Added on Tuesday, 18 April 2017 in Market Research
Flexibility and efficiency remain at the forefront of multinational corporate decision-making in Asia Pacific amid what is an increasingly uncertain…

Ha Noi Market View Q1 2017

Added on Tuesday, 18 April 2017 in Market Research
FDI continues to be a key catalyst of Vietnam’s economy. Total registered capital in Q1 2017 reached US$7.7 billion, an…
FDI continues to be a key catalyst of Vietnam’s economy. Total registered capital in Q1 2017 reached US$7.7 billion, an…
In the battle for guests, branding has traditionally been a powerful weapon. Customers – whether travelling for leisure or business…
Welcome to Interaction 2017. Each year GroupM publishes its overview and speculations on the state of digital marketing and its…

HCMC Office Market Outlook Q1 2017

Added on Tuesday, 11 April 2017 in Market Research
As Vietnam’s economy is growing rapidly with 21.5% y-o-y increase in FDI as of Q1 2017, there is increasing demand…

Vietnam Pay-TV Landscape 2017

Added on Friday, 07 April 2017 in Market Research
Vietnam intends to complete the switch from terrestial TV broadcasting transmission by analog to digital by the end of 2020.…

Cinema Advertising

Added on Friday, 07 April 2017 in Market Research
Cinema advertising - ultimate platform covers larger-than-life screens and powerful audio systems that effectively bring your message to an audience…
Consumers are changing, what is working today you cannot guarantee would work tomorrow. Media planners should develop more analytical skills…

The Conenected Consumer

Added on Friday, 07 April 2017 in Market Research
There are 3 fact that everyone need to admit when you try to reach your consumer: connected consumer is social,…
As per Kantar Worldpanel Vietnam, in-home purchase during Tet 2017 is estimated to reach $USD1.76 Billion for total Vietnam, which…
The fact that Tet spending for FMCG almost doubles spending of a normal month. Packaged Foods and Beverages are hot…

Context Marketing

Added on Tuesday, 04 April 2017 in Market Research
Utilize and maintain the context in your marketing execution. By keeping the same context from the moment they are aware…

2017 Mobile Marketing Trends

Added on Tuesday, 04 April 2017 in Market Research
What makes Kantar Milwardbrown winning campaign in 2016? Finalists created integrated campaigns: 80% userd apps, 62% used social media and…