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This episode focuses on market overview and regional segmentation of Vietnam with a veteran in the market research field, Mr. Ralf Mathaes who covers a variety of topics including population and demographics, wealth trends, major product trends, current distribution channels, and the key differences in consumers’ spending behaviors in key regional segments of Vietnam
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Market Overview & Regional Segmentation

This episode focuses on market overview and regional segmentation of Vietnam with a veteran in the market research field, Mr. Ralf Mathaes who covers a variety of topics including population and demographics, wealth trends, major product trends, current distribution channels, and the key differences in consumers’ spending behaviors in key regional segments of Vietnam.

Insights VietnamWith an improved business environment and rising trade confidence index, Vietnam is now deemed to be one of the world’s most attractive destinations for foreign investors. Hosted by Ms. Phi Nguyen, the Managing Partner – Indochina at World Franchise Associates and an expert in marketing communication, Insight Vietnam aims to deliver insight into the market through in-depth interviews and round-table discussions with Vietnamese and non-Vietnamese investors and managers of foreign investment firms and international companies.

 

 

Insight Vietnam


Education Investment in Vietnam

The education sector faces a number of challenges related to curricula, teaching quality and in infrastru

Suppy Chain Challenges in Vietnam

A key driver of Vietnam’s growth during the last two decades has been improved labor productivity. Mr. Ec

The Fund Management Sector in Vietnam

“Vietnam is hot”, but the fund / investment management section still faces difficulties and with the sl

HR Market Trend In Vietnam

During the long period of high growth, Vietnam's workforce expanded very quickly. However, a wide gap rem

The Pharmaceutical Market in Vietnam

Vietnam’s pharmaceutical market is forecasted to lead the Asia Pacific region in growth at a compound ann

Strategic Entry Into The Youth Sector: VN vs.The World

Asian youths under 20 make up roughly 35% of the total Asian population and are a significant market segm

Vietnam Coffee Industry Outlook

Vietnam is the second biggest exporter of coffee in the world and the world’s biggest exporter of Robusta

Private Equity Investment in Vietnam

Private Equity investment in Vietnam remains a significant driver behind Vietnam’s economic growth and

The Privatization Process of SOEs

In this issue of Insight Vietnam, we discuss the matter of State-owned Enterprises and the equitization p

Tourism Investment

Tourism is an important industry for Vietnam with the tourism industry accounting for more than 5% of

IP & Trade Mark Issues in Vietnam

Although Vietnam has been accepted by the WTO and signed agreements on Trade related-aspect of Intellec

Investment Outlook of the EU in Vietnam

In this episode of Insight Vietnam, we have a discussion with Mr. Alain Cany, the President of the Euro

The Real Estate Sector

With real estate as one of the key sectors for the foreign investment community in Vietnam, this episod

Challenges of Doing Business in Vietnam

In this episode, we bring you closer to Vietnam through the eyes of Mr. Tony Burchill, the Senior Trade

Vietnam's Macro Economic Outlook

Why is the year of the cat more suitable for Vietnam than the year of the rabbit? It is a year, for Vie

Vietnam's Advertising & Media Landscape

David Lester is a veteran in the advertising industry and has spent 35 years with Leo Burnnett includin

Vietnam's Young Consumers

One of the key drivers of Vietnam’s economic growth rate is its extremely young population.. Hoa Mai, R

Market Overview & Regional Segmentation

This episode focuses on market overview and regional segmentation of Vietnam with a veteran in the mark