FEATURE INTERVIEW
Utilizing AdNetworks for Effective Campaigns

As a marketer, the world of online marketing can be a complex and intimidating place. It;s difficult to figure out waht advertising will work to bring in that elusive customer. Ad networks is such online channel that can help achieve online advertising goals.

Join our panel as they explain what an adnetwork is, how they work, and how they are removing many of the inefficiencies assciated with traditional buying and selling of online channels. You'll also gain an overview of how ad networks are enabling advertisers achieve their ROI goals while allowing them to maintain control of their brand. If you are looking to get a better understanding of ad networks and how they can benefit your business, then this is the session for you.

Conference
ad:tech Shanghai 2008
Welcome to ad:tech Shanghai 2008 and a preview of the conference with Drew Ianni and a group of experts on the current state of digital marketing, media and technology in China. This is the opening keynote for ad:tech Shanghai 2008 and sets the framework and expectations for this conference and what we can expect to see and hear during it. Additionally, a group of China digital experts discusses how China is evolving into one of the most advanced and diverse digital markets in the world with more than 300 million internet users, the largest market in the world and continued growth in access expected for years to come.