FEATURE INTERVIEW
Social Networking

Quietly but surely social networks take over the center stage as more and more Chinese reside in the cyber community and expand their social networks. Are social networks aware of their own popularity? How can this be transformed into marketing opportunities? How do brands position themselves in the social network to reach their marketing goals? Join this fun panel and be inspired by some serious "socializing" tips from social network, brand and agencies who are setting the trend in China.

Conference
ad:tech Shanghai 2008
Welcome to ad:tech Shanghai 2008 and a preview of the conference with Drew Ianni and a group of experts on the current state of digital marketing, media and technology in China. This is the opening keynote for ad:tech Shanghai 2008 and sets the framework and expectations for this conference and what we can expect to see and hear during it. Additionally, a group of China digital experts discusses how China is evolving into one of the most advanced and diverse digital markets in the world with more than 300 million internet users, the largest market in the world and continued growth in access expected for years to come.