FEATURE INTERVIEW
Internet Word of Mouth in China

In this panel, we move beyond the simplistic understanding of IWOM as crisis and fake blogs to see progressive examples of brands engaging the power of real people, real talk and real community. The session will highlight examples of organic community culture and movements that impact and can serve as inspiration for brands. The panelists, which include China digital directors from Nike and Johnson Baby, will highlight case studies of working with and building online community relationships for effective "co piloting" marketing.

Conference
ad:tech Shanghai 2008
Welcome to ad:tech Shanghai 2008 and a preview of the conference with Drew Ianni and a group of experts on the current state of digital marketing, media and technology in China. This is the opening keynote for ad:tech Shanghai 2008 and sets the framework and expectations for this conference and what we can expect to see and hear during it. Additionally, a group of China digital experts discusses how China is evolving into one of the most advanced and diverse digital markets in the world with more than 300 million internet users, the largest market in the world and continued growth in access expected for years to come.