S Y Lau, joined Tencent in 2006 with the responsibility of overseeing the company’s online media business division, and also the mandate to further develop the company's online advertising business, and enhancing the corporate brand values for its various web properties. SY Lau is a seasoned professional in branding and marketing communication with more than 17 years of solid experience working in leading international advertising agencies, and with the previous 13 years in a leadership position in China.

In early 2007, SY Lau was named by the China Advertising Association as "Person of the Year 2006 in the China Advertising Industry." Later that year, he led the TENCENT team to win the Strategic Partnership of the 14th and 15th China Advertising Festival. SY also sits in the advisory board for Ad-Tech, the globally renowned organization for Online Marketing. At the end of 2007, SY Lau held the post of Vice President of China Advertising Association, as well as the Visiting Professor of Shanghai Normal University. In March 2008, SY Lau was honored with the prestigious "Remarkable Contribution Award for China's 30 Years Advertising History" from China Advertising Association.

Prior to joining Tencent, he was the Managing Partner of Publicis China and the CEO for BBDO China. Before that. He had also held senior management positions at Dentsu Young & Rubicam in Shanghai, and McCann-Erickson in Beijing and Hong Kong. Mr. Lau has been a prolific speaker and article contributor in the advertising industry. He was a former chairman of Shanghai 4As Council in 2003.
SY received his EMBA from Rutgers State University of New Jersey, USA.