FEATURE INTERVIEW
Convergence - offline to online publisher

In the past few years, we saw many established offline publishers/media migrating online, incorporating an integated approach in news coverage and content providing in general. What is the rationale behind such convergence? And how to realise a meaningful convergence?

Conference
ad:tech Shanghai 2008
Welcome to ad:tech Shanghai 2008 and a preview of the conference with Drew Ianni and a group of experts on the current state of digital marketing, media and technology in China. This is the opening keynote for ad:tech Shanghai 2008 and sets the framework and expectations for this conference and what we can expect to see and hear during it. Additionally, a group of China digital experts discusses how China is evolving into one of the most advanced and diverse digital markets in the world with more than 300 million internet users, the largest market in the world and continued growth in access expected for years to come.