FEATURE INTERVIEW
Agnes Kubiak
Consumer Trend Specialist and Creative Director, Style-Vision

Style-Vision dedicated to delivering creative scenarios of future consumers Global leaders in consumer related industries are currently using Style-Vision to better anticipate changing consumer behaviour and to sparkle innovation in the creation process. With an excellence based on comprehensive research, innovative tools, personalized services, proprietary in-house creations as well as an international multi-sector client base, Style-Vision is set apart to lead in the field of qualitative consumer insights.

In this part of the program, Agnes Kubiak helps us understand what is trend, how to understand the consumers and work with trend. She shares with us on how to create innovative product and services which can exceed the consumers’ expectations, and its benefits, as well as how to translate social trend to product. We also hear about the impacts of global and local consumer trends and design in China. Tune in to find out more about key future consumer and design trends with Agnes in this iTV-Asia program.

Conference
Insight Shanghai
The present economic downturn impacts the world of the global consumers. In China, purchasing patterns and social values quickly evolve. “Innovation is imperative", says Edmund Phelps, 2006 Economy Nobel Prize Winnerfor adaptation to the changing environment, and “the number of innovators around the planet dedicated to solve problems and invent solutions is an unprecedented phenomenon". No doubt that the crisis will provide new opportunities for creative brains and innovative companies operating in China. Chinese consumers are entering a different stage of consumption. Navigating between two worlds, a new generation of consumers awakes! They abandon former behaviours and adopt new attitudes. Ecology is becoming the norm while the design factor is gaining importance. They combine past and future references as well as Chinese and global influences.