FEATURE INTERVIEW
Terri Walter/Venus Lee
Vice President Emerging Media,Razorfish Managing Director, Emerging Media Razorfish

Led by her passion and vision for the emerging digital media market, Venus Lee co-founded e-Crusade with two partners in 1999. Together they grew e-Crusade into a reputable digital agency in Hong Kong, winning more than 80 awards both locally and globally, and expanded the business by establishing offices in both Shanghai and Beijing. Razorfish acquired the company in 2007. In her position at Razorfish, Venus crafts the online branding strategies for well-known brands such as Nike, Coca-Cola, HSBC and Microsoft.

Conference
ad:tech Shanghai 2008
Welcome to ad:tech Shanghai 2008 and a preview of the conference with Drew Ianni and a group of experts on the current state of digital marketing, media and technology in China. This is the opening keynote for ad:tech Shanghai 2008 and sets the framework and expectations for this conference and what we can expect to see and hear during it. Additionally, a group of China digital experts discusses how China is evolving into one of the most advanced and diverse digital markets in the world with more than 300 million internet users, the largest market in the world and continued growth in access expected for years to come.