FEATURE INTERVIEW
Peter Cheng
Chief Operating Officer AdChina

Peter Cheng is the COO of AdChina, the leading ad network in China. Peter joined AdChina from Adify, where he was VP of Product Management. Peter was instrumental in building Adify's industry leading Built-Your-Own-Network (BYON) platform, and led Adify's IAB Certification project. Prior to Adify, Peter worked for eBay as Principal Product Manager leading eBay's global Internet marketing initiatives. Before joining eBay, Peter held several senior marketing and product management positions at Vividence, Oracle and FedEx. Peter holds an MBA from the Kelley School of Business at Indiana University and a BS in Computer Engineering from National Chiao Tung University in Taiwan.

Conference
ad:tech Shanghai 2008
Welcome to ad:tech Shanghai 2008 and a preview of the conference with Drew Ianni and a group of experts on the current state of digital marketing, media and technology in China. This is the opening keynote for ad:tech Shanghai 2008 and sets the framework and expectations for this conference and what we can expect to see and hear during it. Additionally, a group of China digital experts discusses how China is evolving into one of the most advanced and diverse digital markets in the world with more than 300 million internet users, the largest market in the world and continued growth in access expected for years to come.