FEATURE INTERVIEW
Lonnie Hodge
Chief Executive Officer Culture Fish Media

Professor Lonnie Hodge currently teaches language, culture and global marketing in southern China and is the creator and CEO of Culture Fish Media and has been a consultant and Search Engine Marketing specialist for SMEs and Multi-National Corporations for eight of those years. He owned and developed one of the internet's first online bookstores and was a member of the US Army's first Global Internet think tank in the 70's. He is a well-known lecturer worldwide, covering topics such as Asian culture, international trade, search engine marketing (SEM), cultural marketing, ESL, Creativity, Humor and personal growth and development, blogging and New Media strategies. He is the co-founder of the online China Dreamblogue project which provides digital internships for exceptional students while raising funds for educational charities

Conference
ad:tech Shanghai 2008
Welcome to ad:tech Shanghai 2008 and a preview of the conference with Drew Ianni and a group of experts on the current state of digital marketing, media and technology in China. This is the opening keynote for ad:tech Shanghai 2008 and sets the framework and expectations for this conference and what we can expect to see and hear during it. Additionally, a group of China digital experts discusses how China is evolving into one of the most advanced and diverse digital markets in the world with more than 300 million internet users, the largest market in the world and continued growth in access expected for years to come.