FEATURE INTERVIEW
Drew Ianni
Chairman, Programming & Senior Global Analyst ad:tech

Before taking on his responsibilities at ad:tech in 2006, Drew acquired more than a dozen years of agency, analyst and management experience in the digital advertising and marketing industry. Prior to ad:tech, Drew was head of the Sheridan Square Partners, a freelance creative group and previously had served as Chief Executive Officer of @tmosphere.BBDO, the digital marketing services division of BBDO North America, and a division of Omnicom. In his role at BBDO, Drew worked with clients such as Cingular Wireless, Wrigley, General Electric, Visa, Frito Lay, and others and served on the Board of Directors of BBDO North America. Before Jupiter, Drew began his interactive career in 1994 as an account manager at CKS Partners, a pioneering, Silicon-Valley based interactive agency.

Conference
ad:tech Shanghai 2008
Welcome to ad:tech Shanghai 2008 and a preview of the conference with Drew Ianni and a group of experts on the current state of digital marketing, media and technology in China. This is the opening keynote for ad:tech Shanghai 2008 and sets the framework and expectations for this conference and what we can expect to see and hear during it. Additionally, a group of China digital experts discusses how China is evolving into one of the most advanced and diverse digital markets in the world with more than 300 million internet users, the largest market in the world and continued growth in access expected for years to come.