FEATURE INTERVIEW
David Ketchum
Chief Executive Officer Upstream Asia

David Ketchum is Chief Executive Officer of Upstream Asia. He specializes in brand building, and corporate and marketing communications for companies expanding their business in Asia Pacific. He is the author of BIG M, little m Marketing: New Strategies for a New Asia, published in May 2003 by John Wiley & Sons(www.bigmlittlem.com). David is the Chairman of the Asia Digital Marketing Association (www.asiadma.com) and a founding board member of the Council of Public Relations Firms in Hong Kong.

Conference
ad:tech Shanghai 2008
Welcome to ad:tech Shanghai 2008 and a preview of the conference with Drew Ianni and a group of experts on the current state of digital marketing, media and technology in China. This is the opening keynote for ad:tech Shanghai 2008 and sets the framework and expectations for this conference and what we can expect to see and hear during it. Additionally, a group of China digital experts discusses how China is evolving into one of the most advanced and diverse digital markets in the world with more than 300 million internet users, the largest market in the world and continued growth in access expected for years to come.