FEATURE INTERVIEW
Cool/Digital/Mobile

So, how do you take maximum advantage of mobile and online media? We closed our panel by having each expert opine on what they think is the most important way of engaging with these technologies. Lawrence encouraged companies to quit wasting data and take advantage of all the metrics that are available for marketers to track every part of the sales process, while Yi-Xian stressed the possibilities for using microblogs, like Weibo, to promote your brand to a Chinese audience. Joyce emphasized the importance of analyzing the behaviors of customers in their use of each media and taking a fresh approach to how customers are engaged based upon this knowledge, while John warned companies with strong offline brands to not ignore the ever-growing importance of their online presence, and ways in which online mismanagement can potentially hurt your brand. Finally, Alvin contributed his final word of advice: use the unprecedented power of online media to personalize the customer experience.

Panel Hosts
Alvin Wang Graylin
CEO,mInfo
Alvin Wang Graylin received his MBA and MS EE/CS from MIT, and BS from the University of Washington. He is a seasoned technology entrepreneur having more than 18 years of management experience with 11 years managing business in Greater China. Mr. Graylin co-founded mInfo in early 2005 and has lead mInfo to its market leader in Mobile search and mobile advertising in China. Prior to mInfo, Alvin held P&L positions at Intel, Trendmicro, and WatchGuard Technologies, as well as founded two startups in the US.
Panelists
Joyce C.Ling
Strategic Planning & Mobile Pratice Lead
Strategic Planning & Mobile Practice Lead Joyce Ling overseas Strategic Planning and Mobile Practice at Razorfish and Digitas China, both under Vivaki of Publicis Groupe. She is an experienced marketing and branding professional and brings over 12 years of marketing and branding experiences from the luxury and lifestyle industries of both the US and China markets. Joyce was with LVMH for ten years and graduated with honors from UC Santa Barbara. Being an expert in Mobile marketing, she designs mobile strategies for clients to closely engage with online audiences on multiple touch points.
Panelists
Lawrence Wan
MD,e-Business Solutions
Lawrence Wan was appointed as Managing Director, E-Business Solutions, GroupM China in August 2010. He is responsible for the incubation of new digital systems, tools, technologies, platforms and services for GroupM and its media agencies. He graduated from the Simon Fraser University with a BBA (Hons.) degree. He has twelve years in the media and advertising industry in Canada, China and Hong Kong.
Panelists
Yi-Xian Li
Sr.Market Research
Ms. Yi-Xian Li is a Senior Market Researcher/PM at Sina Corporation. Prior to Sina, she held professional positions with Giorgio Armani, Walden International, and the Brandeis University with a BA in East Asia Studies.
Panelists
Zhongwei Wu
Head of Alternative Capital Markets
John Zhongwei Wu is the Head of Alternative Capital Markets for China International Capital Corp (China’s Sovereign Investment fund). He has been working in the in the investment arena for over 14 years for prestigious firms such as Goldman Sachs and Deustche Bank prior to CICC. His area of interest including mobile computing, consumer sectors, financial services and health care. John received his BS in EE/CS from Yale College and MBA from MIT Sloan.