Sharp has established a sales subsidiary for consumer electronics and telecommunications equipment in Sao Paulo, Brazil.

Along with increased consumer spending spurred by economic growth and the country hosting upcoming events like 2014 FIFA World Cup and the 2016 Summer Olympics, the Brazilian market is becoming stronger and expected to expand further.

By establishing a new sales subsidiary in Brazil, Sharp is strengthening its sales and marketing functions in the country in efforts to boost brand image and expand business in this burgeoning economy.